Maserati Announced as Official Automotive Partner to Harlequins
Maserati GB has announced a new partnership with Harlequins, to become the official automotive partner of the historic London rugby club. The partnership brings together two iconic brands that are synonymous with style and heritage.
The deal offers brand showcasing on match days at The Stoop and for the annual ‘Big Game’ at Twickenham. It will also allow the two brands to work together to curate an ongoing stream of exciting fan experiences.
Maserati GB General Manager Mike Biscoe commented: “We are delighted to announce this partnership with Harlequins. It is a hugely evocative club brand recognised across the globe, with extremely similar attributes to Maserati. We’re looking forward to seeing where our shared approach leads and having some fun whilst showcasing our range to the club and its fans.”
Ned Wills, Harlequins’ Commercial Director:
“Maserati is a wonderful partnership for the Club because of our shared values and goals. Like Maserati we have a strong heritage but are continuously looking to improve. This will be a great partnership with a lot of entertaining and exciting times ahead for both Harlequins and Maserati.”
To launch the new partnership Maserati rewarded 12-year old Quins fan Samuel Freestone with the ultimate surprise. This came in the form of a lift to the stadium with club internationals Joe Marler, Chris Robshaw and Alofa Alofa in a Maserati Levante S, the brand’s SUV.
The young Battersea Ironsides player was chosen due to his playing commitments constantly clashing with supporting Harlequins in person at the weekends.
Samuel was bracing himself for a dentist’s appointment, when the three Quins turned up to chauffeur him to The Stoop.
He was given a behind-the-scenes tour of The Stoop, and was presented with a personalised Quins shirt and two tickets to the final home game of the 2017/18.
To kick off their relationship as Official Automotive Partner to Harlequins, watch now as @MaseratiGB help Alofa Alofa, Joe Marler and Chris Robshaw create the perfect road trip.
— Harlequins 🃏 (@Harlequins) May 4, 2018